Does this make you feel guilty? That's not my intent. My goal is to show that I practice what I preach because I believe good dental care is essential not only to your pet's health, but also to his quality of life. Broken, rotting teeth and infected gums make pets miserable, and I can't tell you how many times I've opened a pet's mouth in an exam room to see gums so inflamed they look as if a blow-torch had been passed over them.